Instagram is the best place to grow your audience and increase your brand awareness. With over 500 million visitors, Instagram has grown exponentially over the last few years. If you’re wondering how to grow your followers on Instagram, you’re in the right place.
Instagram indeed is the hub of growth but it clearly is super difficult to beat the algorithm and show up on the explore feed. However, it’s not impossible to increase your followers on Instagram especially when people are always there scrolling and looking out for the exciting content.
Here are some best ways to grow followers on Instagram:
1. Use all features
Instagram is known for its rapid updates and new features. Every now and then, you will find some new, amusing feature out on ‘gram to help creators grow. Make sure that you’re using all its features. Just as an example, Instagram recently announced a new feature named Reels which is getting high engagement.
Be sure that you’re adapting to the new trends and always staying updated. The algorithm favors the creator who keeps on trying new things that the platform launches.
2. Be consistent
The number one thing to do if you wish to grow your audience on Instagram is to be consistent while you post. Ideally, you should be posting once a day to keep your audience engaged and to increase your visibility. Even if you’re not able to post daily, make sure that you’re engaging with your audience on stories.
You can consistently post at the same time or the same day or even have a theme day where you post the same type of content on that day every week. There are a ton of ways to be consistent to build your brand and community on Instagram.
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3. Have a strategy
Have a proper plan and posting strategy to grow your account gradually. You may want to post twice a day or have some series on Insta-stories. Plan this out and stick to it for at least a week to notice the change. If one strategy fails, quickly adopt another one until you find your perfect strategy.
4. Use hashtags wisely
Hashtags are the SEO of Instagram and in order to increase your visibility, you need to make sure that you’re using proper hashtags. Instagram allows us to use 30 hashtags per post so make sure that you’re doing proper research and using hashtags wisely. Also, it’s advisable to not repeat your hashtags continuously as Instagram will consider it as spam and will shadowban your account. So have some sets of hashtags and keep changing them.
Read next: Did You Know You Can Now Follow Hashtags? + My Instagram Hashtag Cheatsheet For Every Blogger
5. Engage more
Instagram is not like Pinterest where you can post and leave. It’s more sort of social media and so it demands you to be social and engage with your community. Find some accounts similar to yours and engage with them, go to their posts, and leave a genuine comment. Build a relationship and make your own community. This is what Instagram is for and this is how you will grow your followers too.
6. Always add a call to action in your caption
Whenever you’re posting a picture or some inspirational quote on your feed, make sure that you’re also leaving a call to action in your caption. This can be as simple as ‘follow for more’ or ‘support my page’. If your content will resonate with your audience, they will surely follow you to know more.
Building a genuine Instagram following will indeed take some time and solid efforts. However, if you follow these tips consistently, I’m sure you will see the growth.
I would love to know more about your Instagram strategy, do let me know in the comments below.
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