Are you worried about your Instagram engagement and that your views are gradually dropping?
Well, I can feel your frustration. Even after doing everything, the algorithm just doesn’t work your way and this feeling is super irritating.
However, it’s always possible to increase your engagement and get more eyes on your Instagram account by using some simple tips and tricks.
Instagram is a powerful tool that can help you gain exposure for your brand and build a loyal following. This requires some serious work but it always pays off. Here are some simple tips to increase engagement on your Instagram.
4 Ways To Increase Your Instagram Engagement
1. Use better hashtags
The whole game of Instagram is based on the proper usage of hashtags. If you’re using proper hashtags, your chance of going viral gradually increases. Instagram provides the option of using 30 hashtags per post, so make sure that you use them wisely.
Do not use the most popular hashtags as you will get lots of competition there. Instead, use some moderately famous hashtags so that your chance of ranking there increases.
Always keep in mind to rotate your hashtag sets. If you’re using the same hashtags over and over again, it will increase the chances of your page getting shadowbanned by Instagram.
Read next: My Instagram hashtag cheatsheet!
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2. Use Instagram stories frequently
We all have busy lives and sometimes it’s not just possible to be online all the time and post on your feed. However, be sure that you’re engaging with your audience over Instagram stories because that’s the best way to show your real life, behind the scenes, and everything you’re up to.
This will let your readers connect with you on a personal level and will also get curious to know more about you and your brand. Using different features of Instagram stories such as various stickers for polls, asking questions, gifs can also improve your engagement.
3. Be consistent
When you’re applying a new strategy to grow your Instagram, make sure that you’re consistent enough. Show up regularly and come up with some interesting ideas.
People love getting inspired and informed, so use this social channel as a medium to help your readers. Communicate your message well and have a plan to follow when it comes to posting.
If due to some reason you’re not able to show up or post on your feed, be transparent and let your readers know what you’re up to and what’s going on in your life. Trust me, they will always appreciate your authenticity.
4. Write longer captions
This is the best way to grow your account especially if you wish to build some serious relationship with your audience.
Do not just post your picture and leave the caption with one or two-sentence. It’s super important to have a long, detailed caption if you wish to attract loyal followers. As they take time to read your caption, they let the algorithm know that your page is worthy enough to spend time.
Besides this, your audience will get to know you and your message clearly when you post it in your caption. In the end, growth on Instagram takes some time and hard work. But I hope that these tips will help you increase your engagement with time.
Use ALL of the available Instagram features. Create a filter, build a guide, go on live, and make sure to use REELS!
I would love to know about your Instagram engagement strategy. Do let me know in the comments below.
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