TikTok is one of the ever-lasting social media apps, with nearly 2.6 billion downloads. Do you know? TikTok is the sixth-largest social media app in the world. It has attracted millions of people’s hearts.
It’s time to jump into TikTok to show your individuality. Even you can use this platform for your business. It’s the best marketing tool. If you are running a business and targeting a younger audience, then this place is for you because it has more than 60% of people between the ages of 16 and 24.
Either you may use TikTok to become famous or to grow your business. You must need to generate engagement to achieve your goal on this platform. Posting interesting videos will bring more attention to your TikTok account.
In this article, you are going to get creative ideas for your TikTok videos to boost your engagement rate.
10 Creative TikTok Ideas That Boost User Engagement
What About Hashtags Challenge?
Everyone will know the value of hashtags on social media. It plays a significant role in giving more exposure and reach to your content. Yet, on TikTok, hashtags challenges are extremely popular. Actually, it’s a part of TikTok.
Hashtags challenges are nothing, but brands or businesses use specific hashtags to make the audience create a video of a particular theme. And it’s a part of a campaign or viral trend. Many companies and brands have used branded hashtags challenge to build brand awareness. Depending on your business or account, you can develop an exciting concept or idea to start your hashtag challenge.
If you are planning to start your hashtags challenges, remember three things.
Firstly, it must be comfortable, use simple things or skills. So that everyone will get participate in it.
Second, it must be funny or hilarious.
Third, keep your goal in your mind and then frame your idea to implement it.
Create Educational Videos: Tutorials Or Hacks
You may assume that TikTok is only for fun and entertainment, but not. You can use this platform to share any informative content. Tutorials and how-to videos are quite trending on all other social media; why can’t you try such topics in your account. It not only increases user engagement at the same time, but you can also add value to your content. Sure, you will be experts in your field, right? Hence share your knowledge. Let your audience learn something from your videos. If you spot any informative content and find it useful to your audience, you can share it with them.
For instance, if you are promoting any product or brand, you can share videos on that particular product’s usage or benefits.
Collaborate With An Influencers
Partnering with creators and influencers will give you more opportunities to connect with their audience and you can quickly benefit from their creativity and popularity. There are many ways to join hands with an influencer to meet your goals. You can ask them to introduce your hashtag challenge to promote your business. Allowing them to upload content directly from your account can help promote brand awareness. On the other hand, you can get influencers to market your brand or content on their account. When you team up with an Influencer, they can create awesome content for you that is more likely to pull more TikTok comments and foster brand promotion much quicker. Influencer marketing is very useful and will help you increase your reach and popularize your video.
Don’t Forget To Celebrate Any Special Occasion
If there is any special occasion or national holiday day, don’t forget to celebrate them. For instance, you can honor women’s day by posting videos related to women’s rights, equality, and more. Along with adding related hashtags, you will gain more engagement. Moreover, if you wish for any special occasion like New year, Christmas, you can build a good relationship with your audience. So, keep track of upcoming events and holidays to create content based on that.
Post More Tutorials
The tutorials from videos are really effective to bring more audience to your profile. Not everyone wants fun on TikTok, and some people may visit to gain some useful info or details. All types of tutorials will work well on social media. Better, you can ask for tutorial ideas from your audience and create content depending on that. By asking your audience, you can know what your audience needs.
Remember, beauty hacks, fitness, cooking videos are trending on TikTok. You can create videos on those topics.
Pay Attention To Current Events
It is essential to notice what’s happening in the current world. You may get many sensational topics, news from various fields. Doing videos on those topics will only entertain your audience. Also, people will visit your profile regularly to know about current news.
Take Part In Viral Videos
Viral videos are part of a TikTok’sTikTok’s trend. You will see lots of viral videos on your daily basis on this platform. Once you spot viral videos, start to recreate them in your own style. Creating videos will help to get your content featured on the “for you” page. Keep your eyes on the discover page to find more viral and trending videos.
Construct A Branded Filter
Like Instagram, Snapchat, users can add lenses and AR filters for their content to highlight their videos. Business owners and brands make use of these features to create custom filters for their products. Though it requires an expert team, it will be worth it to use it for significant events or special occasions.
Anyways, using filters will increase your brand or product reach and boost your audience. Also, you can expect more brand content from your audiences.
Host Giveaways Or Contest
Giveaways and contests will give you immediate engagement from your audience. Once you decide to host giveaways, provide proper info about your giveaways to your audience. Like, including conditions, prizes, starting and ending, announcement date, and more. So, that people will start their action as soon as they are aware of your giveaways.
Do More Lives
Yeah, TikTok allows the users to go live with their audience. It is one of the excellent tricks to increase audience interaction. During live, you can ask a funny or interesting question to your audience. So, that encourages them to engage with your live videos. It helps you to know more about your audience.
Remember, one thing people on TikTok never expect too polished or scripted content. They want you to be real and genuine. So, don’t think much; even straightforward content will give you a big hit. Understand your audience’s mind. Then frame your content according to that, be updated to current trends. Sure, this article will guide you through creating creative content for your TikTok account.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoys the opportunity to work with social media influencers.