With millions of articles being published each day, it’s becoming extremely difficult to rank your content higher on various search engines. It’s one thing to craft great content but, it’s another thing to get it more visible – this is where awesome titles can ease your work and will make your blog a success.
Titles are the first part of your blog post that your potential audience will see, and they are accountable for getting users to click through and read the rest of your content. Additionally, titles are frequently the thing that people use when they share your post.
All of these indicate that the success of your posts is directly affected by the quality of the titles that you come up with. So, it’s really necessary to strengthen your title-writing game.
Here are a few tips on how to write blog post titles that get clicked and shared.
How To Write Blog Post Titles That Get Crazy Shares
1. Use popular formats
- It’s been noted that some types of headlines perform better in comparison to others. So, you can manipulate them for your benefit.
- Here are some really popular headlines –
- The best ways to…
- How to…
- 10, 50, 101 etc. ways/tips/reasons/facts/things…
- A guide to…. (The ultimate guide, the only guide you’ll need, step-by-step guide, beginners guide, etc.)
- No one will tell you…
- Mistakes to avoid…
- Infographic…. ( Learn XYZ [Infographic])
- The little known tips…. or the secrets of…
2. Make them interesting
Now that you know some of the best performing headlines, it’s time to make them click-worthy. A good title should be actionable, captivating, and/or empathetic.
Here are a few examples:
How to follow a healthier diet….even if you hate greens – Actionable title
10 shocking truths about the KETO diet – 9th will blow your mind OR Don’t skip the 9th one OR Hint: it’s not what you think – Captivating because it sparks interest.
How to stand up to your boss – FORCE HIM TO SEE HOW AWESOME YOU ARE – Emotional because it makes you feel assertive and confident.
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3. Don’t Oversell
If you create a staggering headline that everyone would want to click on but the content that you write has nothing to do with it then, it’s of no use.
If you don’t deliver what you promise then your readers will have a bad experience and they may never come back to your blog again. So, ensure that your title matches the content you post. Don’t promise that a post will “Blow your mind” when probably it won’t.
4. Keep it short
Generally, the post title is used as the title tag that appears in the search results, and Google’s display limit is 70 characters. So, it’s recommended to keep the length of your headlines below this number.
However, if you’re not able to get that unique touch required to tempt the audience then, don’t hesitate to increase the length of your titles.
5. Include your targeted keyword
You must include your targeted keyword in the title of your blog post in order to enhance the overall SEO of your blog post. However, be sure that you don’t place a focused keyword forcefully in the title because this will make it look awkward.
Besides, if you’re having trouble incorporating your main keyword in the headline then it’s an indicator that you’re writing it incorrectly. If your content is on the subject that you’re targeting then, your keywords should fit naturally.
Learn from others as well as from your own mistakes and take notes. See what your competitors are using and try to do better than them, check what angles they used, and according to what title they kept. Later, come up with a few provisional ideas and evaluate them.
Also, practice writing titles every day, make mistakes, and try to be better than yesterday. That’s all from my side, now it’s your turn! Get that pen and paper out, use these tips, and brainstorm a few ideas. Later, come back and share your creation in the comments, I’d love to read them.