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Why you should be focusing on video as a blogger

Have you set your 2020 blogging goals yet? If not, here are all the reasons you need to focus on video as a blogger this year! From increased blogging revenue to branding, here are my top tips to create sucessful videos for bloggers! #Blogging


Video blogging helps you connect with your audience in a whole new, fresh way. You can easily make a more personal connection with your followers through video. The other part of why you should be focusing on video as a blogger is because many consumers prefer to watch a video over reading some long-winded SEO boosted blog post. We have short attention spans and video s the best way to capture that brief moment someone is going to give you during their busy day of scrolling their social media newsfeed.

If you’re thinking about using video this year in your blogging goals, then continue reading to find out why I say you should make this transition. The transition focus on video as a blogger will help you achieve your goals this year as a money-making blogger.


Why you should be focusing on video as a blogger:

Encourages Shares

Videos encourage your audience to share the content. You’ll find that your video blogs may get more shares on social media than any other format. This could be due to the simpler option to share a video such as having that share button right in your face when watching a video or perhaps it’s because video resonates with your audience on a deeper level and they can’t help but share.


Personal Connections

Anyone can write a blog post and sound influential or intelligent in the topic but videos add a whole new element to your blog campaigns. You get a more personal connection with your audience you start focusing on video as a blogger. You’re able to let the world see your face, body language, and hear your voice which translates to a more personal connection with your audience. Statistics show that when people see your face they are over 50% more likely to create a connection with you. If you don’t feel comfortable yet, you can still film other types of videos like a montage or recap of a trip without talking directly to the camera. 


Builds Trust

Putting your face on camera when you start to focus on video as a blogger helps build trust. Your audience will get to see the real you, hear your voice, and see you engage with them through video as if you’re right there in their home. Building trust is an essential role in blogging because you need your audience to see that you’re authentic and a real-life person, just like them.



Build a Relatable Brand

Focusing on video as a blogger helps you build a brand that is relatable. Video marketing is the best space in online marketing to help your audience connect with you on a deeper level. The tone of your voice, the body language that you naturally use in the video and the information you should via video can help your audience see how you’re a person or brand that’s easier to relate to.


It’s ongoing revenue

Once your video goes online, it can keep making you passive income for years to come. It doesn’t matter how much traffic you have, as long as your readers are engaged you’ll make money!


Tips to make your first video as a blogger:


Music is a key ingredient when it comes to creating compelling videos that people will want more of. Use it to relay the mood and emotion of experience and to set a pace and a rhythm to your videos. Make sure the music is copyright free so you can share it on social and use it legally. 

Don’t spend hours editing and throw on some random music as an afterthought. You need to pick the right track for the right moment – a tip? Make sure the music you pick takes YOU back to the moment. 

Where to get music:

1. YouTube audio library
3.*** they use for 99.9%


Tell a story – sell the emotion

Video is life and should convey emotion. It’s probably the most powerful form of communication nowadays. Your story should be told chronologically and walk the viewer through it (i.e. if you’re a travel blogger, it should take the viewers through your trip day by day and make them want to be right there with you and help them feel like a part of the experience). Make your story organic and genuine.

YOU are the most important part of the story. You’re the viewer’s guide. It’s a privilege and a responsibility. Which means you have to be in your video and in your voice overs.



Use a fact and feeling equation throughout your video

A fact can be describing the scene. For instance, you can film your guide presenting facts – Ask what are you feeling? How does this make you feel? What are you thinking right now at this moment? Alternatively (or in addition) you can tell your viewers important facts and interesting information about the place. 

Research upfront and write your scripts later

Always write in the active voice ( i.e. take vs took), this has more impact and helps readers stay in the moment. 

Stay organized

As your channel grows, you’ll start investing in more equipment to take your videos to the next level and things can get messy! To stay organized, make sure you take some time at the end of the day to wrangle your video footage and label it day 1, day 2, day 3, folder dumps every day! Back it up! I know this isn’t the most fun thing to do, but it will save you tons of time and headaches when you get around to editing.

Closed Captioning:

Nowadays 50% of people watch videos on silent so it’s very beneficial to keep your audience engaged by writing out what you’re saying in your video. You can see an example of this here. There are apps for this to help as well. But nothing is perfect.


Being able to place a focus on video as a blogger is a fabulous way to build your audience well beyond that of which you could do with just text format marketing. There are many ways to create video content for your blog, and many platforms that provide you a space to upload said video content. Determine which outlets you’ll focus on this year to place a higher focus on video as a blogger so that you can reap the rewards that come with video marketing this year.