Perfecting Your Pitch to Secure More Brand Deals
Are you tired of sending numerous cold emails and receiving nothing but silence in return? Rest assured, you’re not alone.
Many content creators face challenges when it comes to their pitches, particularly the call to action at the end of their emails.
Developing a Compelling CTA
CTA means call to action and there needs to be one in each email you send. Otherwise, it’s just a statement. CTA’s ask for something. Mastering the art of concluding a cold email is crucial, and it’s time for you to become proficient in it. We will address three key aspects:
- Avoiding Ambiguity
- Avoiding Excessive Demands
- Providing Value
Let’s delve into each one…
One common mistake creators make is concluding their emails with a vague or nonspecific CTA. Questions like “What do you think?” or “Let me know if you’re interested?” won’t suffice.
Why? Because it requires the reader to think and generate a response. This additional effort negatively impacts your response rate. Instead, be specific in your requests.
Avoiding Excessive Demands
The second error creators often commit is demanding too much commitment right from the start. Phrases like “Let’s set up a 30-minute discovery call” or “Here are my rates” convey an overly forceful and hurried approach.
Remember, the recipient doesn’t know you. Requesting 30 minutes of their time as a stranger is a significant ask. It’s unrealistic to expect them to buy in without having witnessed the value you provide.
So, how should you conclude your cold emails? Keep it simple, low-commitment, and, most importantly, offer value.
You want to make it incredibly easy for them to respond and pique their curiosity. Consider using lines like:
- “Can I share a few content ideas with you?”
- “I’ve previously created content for a similar brand. Link an example and then add let me know if you’d like to see more examples.”
- “I’d love to send you a short 2-3 minute video showcasing my organic TikTok strategy and how it can benefit you. Would you like me to send it?”
By employing this approach, you achieve two objectives: initiating a conversation and providing upfront value.
Implement this strategy, and you’ll witness a tremendous boost in your outbound deals.
- Be specific, not vague, in your CTA.
- Avoid making excessive demands early on, as it can be off-putting.
- Make it effortless for recipients to respond and always offer value. This is crucial for initiating a productive conversation and enhancing your chances of securing a job opportunity.
You can also work on your UGC. User-generated content is taking the social media world by storm.
Also known as “UGC“. This type of content is created by customers and published on a BRAND’S social media, not the creator’s. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.
UGC is the future! You can make a full-time income with zero followers with UGC!
+UGC is an untapped market and rates are high
+No analytics involved
+More flexibility on brands
+You don’t have to be on camera
+Diversify your income
Want to learn more about UGC? Check out our mini-course here!
Free Creators Class
I just launched a new creators class I’m so excited about where my goal is to help you make your first $100K as a content creator! It’s all about how to make it as a profitable creator. I help you create powerful pitches and unlock paid partnerships and share all about the creator economy.
Plus you get my eBook “14 Creative Ways Creators Can Make $10K” just for registering!
☕️I’m spilling the tea on…
- If being an influencer is still profitable
- The exact steps you need to regularly land paid brand deals
- How to monetize no matter your following size (YES EVEN 0 FOLLOWERS)
- PLUS steal our proprietary pitching secrets that landed our students $1M in brand deals last year
- And so much more!
With our UNIQUE brand partnership strategy you can:
🎟️Stop feeling alone
🎟️ Stop feeling stuck
🎟️ End the burnout and frustration
🎟️ Work when and where you want
🎟️Become the owner of your OWN 6-figure brand
🎟️Negotiate and upsell so you’re not trading time for money
🎟️Land PAID brand deals to work with your dream brands
🎟️Get paid to travel the world
🎟️Gain the confidence to know your worth
🎟️Stop spinning your wheels wondering what you’re missing
You’ve got questions, we’ve got answers.
✨Without having a huge audience
✨Without having to spend long hours running your business
✨Without working on things you’re not passionate about
See you in class! Click the link below to register for free.
Here are just a few of our student’s wins:
“Before using the pitch strategies from Influencer Fast Pass our largest deal size was $800 and after using the pitch and negotiating templates we’ve landed $34,000 in brand deals the first month.” -Marie + Nanci
“As a Content Creator, I just started charging extra for usage rights, whitelisting, and exclusivity. I’ve left so much money on the table. I just renegotiated an existing contract and they approved to increase the rate!! The usage rights were for 6 months :). “You have not because you ask not.” Also “my people perish from a lack of knowledge.” Thank you @verbalgoldblog for all your help and guidance!” – Jennifer
“This has been life-changing. Women empowering women and not seeing each other as competition.”- Maddy
“Thank you so much for all your guidance! I just got my first paid partnership and I wouldn’t have been able to do it without you!!!!!” – Angela
“I’ve been killing the UGC game! Just signed a $1100 deal and an $800 deal this week!”- Aly
“We were handpicked to rep a BIG brand and were paid $8,000” – Lisa
“My husband was able to quit his job and come home to help me with our content creation business.”
“I closed 2 brands this week and one is my first 4 figure deal 😭😭😭”
“The brand manager came back to me and offered me a red deal for a YT short that pays $500” -Corinne
This could be you! Let us help. You have questions, we have answers. Ready to go forward together? We are here to help you build your dream and support you on the journey! You’re no longer alone, we’re with you. We’re going to help you end the cycles of guesswork, burnout, feeling alone on your journey, and the pressure to get it allll perfect – those days are done.