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How brand deals with influencers work

Do you ever find yourself contemplating how to transform your aspirations of becoming an influencer into reality?

Brands actively pursue you for endorsements; your followers adore you, and your actions garner approval. The captivating images, the time freedom, traveling the world, reviewing the newest products, receiving PR packages, great experiences, and glamorous moments are sufficient to create an intense longing for a radiant lifestyle.

Getting “brand deals,” also known as “brand sponsorships”, is one of the best ways to make money as an influencer. This involves partnering or collaborating with a brand to promote their products and services for a defined period. 

👉🏼 The moment you become the “brand ambassador” of a company, your utmost responsibility is to portray them in a positive light to your audience.    

In essence, a brand pays you, the influencer, for access to your audience. 

What are brand deals?

A “brand deal” is a partnership between a creator and a brand and is sometimes referred to as a “brand sponsorship” or “collaboration” too.

The brand pays the influencer/creator for access to their audience. You create the branded content and work it into your normal daily content. Really skilled influencers will make the “sponsored post” feel like it fits right into their daily content without skipping a beat. This takes practice.

How do brand deals work?

👉🏼 If you strongly believe that you align well with a particular brand, share its values, and resonate with its target audience, what you want to do is reach out and pitch yourself!

👉🏼 Express your interest and ask if they have any opportunities available for you 

👉🏼 Afterwards, go ahead and negotiate on deliverables and compensation. And then review and sign the contract. 

👉🏼 Going forward, you want to prepare and deliver drafts for the content you’ll post for them for approval. And then, make any revisions and get approval and dates for posting. 

As a brand partner, you can enjoy various perks, including receiving products, discounts, commissions, or financial compensation. In exchange, brands anticipate you to promote them on your platforms, create engaging content, and drive product sales.

As a top-notch influencer, you must be able to seamlessly integrate branded content into your regular posts, skillfully making sponsored posts feel like a natural part of your daily content. 💯

Of course, this level of proficiency requires practice.

Free Creators Class

I just launched a new creators class I’m so excited about where my goal is to help you make your first $100K as a content creator! It’s all about how to make it as a profitable creator. I help you create powerful pitches and unlock paid partnerships and share all about the creator economy. 

Plus you get my eBook “14 Creative Ways Creators Can Make $10K” just for registering!

☕️I’m spilling the tea on…⁣ 

  • If being an influencer is still profitable
  • The exact steps you need to regularly land paid brand deals
  • How to monetize no matter your following size (YES EVEN 0 FOLLOWERS)
  • PLUS steal our proprietary pitching secrets that landed our students $1M in brand deals last year
  • And so much more!⁣

With our UNIQUE brand partnership strategy you can:

🎟️Stop feeling alone

🎟️ Stop feeling stuck 

🎟️ End the burnout and frustration 

🎟️ Work when and where you want

🎟️Become the owner of your OWN 6-figure brand

🎟️Negotiate and upsell so you’re not trading time for money

🎟️Land PAID brand deals to work with your dream brands 

🎟️Get paid to travel the world

🎟️Gain the confidence to know your worth

🎟️Stop spinning your wheels wondering what you’re missing

You’ve got questions, we’ve got answers. 

✨Without having a huge audience

✨Without having to spend long hours running your business

✨Without working on things you’re not passionate about

See you in class!⁣ Click the link below to register for free.


Here are just a few of our student’s wins:

“Before using the pitch strategies from Influencer Fast Pass our largest deal size was $800 and after using the pitch and negotiating templates we’ve landed $34,000 in brand deals the first month.” -Marie + Nanci

“As a Content Creator, I just started charging extra for usage rights, whitelisting, and exclusivity. I’ve left so much money on the table. I just renegotiated an existing contract and they approved to increase the rate!! The usage rights were for 6 months :). “You have not because you ask not.” Also “my people perish from a lack of knowledge.” Thank you @verbalgoldblog for all your help and guidance!” – Jennifer  

“This has been life-changing. Women empowering women and not seeing each other as competition.”-  Maddy

“Thank you so much for all your guidance! I just got my first paid partnership and I wouldn’t have been able to do it without you!!!!!” – Angela

“I’ve been killing the UGC game! Just signed a $1100 deal and an $800 deal this week!”- Aly

“We were handpicked to rep a BIG brand and were paid $8,000” – Lisa

“My husband was able to quit his job and come home to help me with our content creation business.”

“I closed 2 brands this week and one is my first 4 figure deal 😭😭😭”

“The brand manager came back to me and offered me a red deal for a YT short that pays $500” -Corinne

This could be you! Let us help. You have questions, we have answers. Ready to go forward together? We are here to help you build your dream and support you on the journey! You’re no longer alone, we’re with you. We’re going to help you end the cycles of guesswork, burnout, feeling alone on your journey, and the pressure to get it allll perfect – those days are done. 

Read More

Nailing Brand Deal Negotiations 101 for Influencers and Content Creators

The Step-by-Step Guide to Becoming a Successful Influencer

6 Tips on Increasing Revenue as an Influencer