Instagram is such a powerful tool when it comes to increasing brand engagement. It’s the only place where you can get connected to your audience and create awareness about your brand.
Instagram is indeed a hard-nut to crack but with proper strategy and consistency, I’m sure you will be able to crush the algorithm. Whether you use Instagram stories or posts, be sure you follow the thumb rule of being consistent.
Instagram has over 500 million active users and they’re all looking for grabbing the content, and your content will only catch their eyes if it’s unique. However, after introducing stories, ‘gram game has totally changed. And if you’re wondering what you should be posting more, here are some insights on Instagram Posts VS Stories.
Instagram Posts VS Stories – Which One Should You Focus On?
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Instagram posts stay on your feed until and unless you move it to your saved items or archive it.
Hence, if you’ve some important content that you think your audience would love to save or share with their profile, you should definitely post it on your feed.
Also, the visibility of the Instagram posts is higher than Instagram stories because we are allowed to use 30 hashtags that increase our reach and growth. Besides this, if someone is not following you, they can still see your post (public account) and follow you if your content resonates with them.
Moreover, there are higher chances of Instagram posts to go viral instead of the stories. If you’re using proper strategy and engaging with your audience, the Instagram posts will bring in lots of followers and increase your growth.
You can create your feed according to your brand colors and theme. This will attract loyal readers and as they spend more time interacting with your page, your chances of going viral boosts up.
Now let’s get into Instagram stories:
Instagram stories are the modern version of Snapchat. But the best thing about Insta-stories is that you can be you and let people know the BTS (behind the scenes) of your business.
There are various stickers that are included in Instagram stories such as:
1. Ask a question
2. Use hashtag
3. Share your location
4. Use gifs
5. Play music
These stickers play an important role in getting your audience to know you. You can post an AMA (ask me anything) sticker and be there to answer the questions that your audience may have. This is the best way to let people know the real you, the face behind your brand.
You can also add links to your website, YouTube channel, Facebook group or any other social media account through a swipe up feature of the stories. This feature, sadly, is only available to the accounts with 10k followers. But it’s a huge hit when it comes to driving the traffic to other channels.
Pro Tip – If you don’t have the swipe up feature, post on IGTV. Use IGTV to share content and in the description add your URL because it’s clickable!
Besides, you don’t have to always plan what you need to put up on your stories. It’s so spontaneous and random whereas for posting on the feed, you need to create graphics ahead of time. However, Instagram stories only stay for 24 hrs span and are visible only to your followers if your account is private.
Instagram Posts VS Stories
Instagram posts and stories both have their own pros and cons but I would highly suggest you experiment and test a little to find out what works best for your account. I always prefer having more stories than posts because they’re pretty easy and you don’t need much planning ahead.
I would love to know more about your Instagram strategy. What’s working for you?